[ Six months before that (nearly a year ago), I presented my thoughtsabout the IPEs reportthat leveled complaints against the IT/Electronics industry and the overall performance of nearly 30 major manufacturers and their respective key parts suppliers. The report focused on “the openness of IT firms and their responsiveness to reports of al violations at suppliers”. Concerns were raised in the report regarding levels of al toxins and pollutants being discharged in rivers and streams and into air sheds.
Back home in Egypt, Salah had become more prolific at charitable giving than scoring goals, donating extensively to his small hometown. He is a social media star as well, but he uses Twitter and Instagram respectfully and sparingly. When an Egyptian columnist suggested that Salah should cut his beard lest he be seen as too close to the Islamists, Egyptian Twitter exploded, telling the columnist to back off.
Fairchild, without offering specifics the company doesn’t break out the products separately. According to IRI, sales of all Gatorade products were up slightly to $4.3 billion in the 52 week period ending Aug. 11.Justin Cirillo, operations manager at the 360,000 square foot RDV SportsPlex in Orlando, called Gatorade’s lineup of chews and shakes a “revenue stream we didn’t expect.” The center boasts ice rinks, basketball courts and tennis courts, in addition to being home to Orlando’s Solar Bears hockey team and the Orlando Magic offices.
Coke is cooler than Pepsi, but neither is as cool as Gatorade. The Facebook Messenger app is less cool than Facebook itself. (As one perceptive Twitter user put it yesterday, “Idk why Facebook messenger is considered less cool than Facebook and I also don’t know why I agree.”)You want more cool? Axe Body Spray is cooler than Sunglass Hut.
Advertising has become a numbers game. The pressing questions from the C Suite today are: How much should we ideally spend? Which brands should be supported? What is the return on investment? And which channels will best pay out? Before developing the right messaging, the right business case needs to be established. One of the biggest factors for marketing failure is not matching the right budget to the goals or getting the right plan.
Outsourcing human safetyAnother issue with buying foreign products is that of human safety. Television of the safety of apparel workers overseas. In Bangladesh, a tragic building collapse killed many people working in a clothing factory. We have done a bit of investigation into broken hips, broken femurs and such. What we found is disturbing, to say the least. For example, 25% of older individuals who break this bone die within one year.