But that just made me extra delighted to have made it at last.”His parents’ justifiable faith in their son was understandable. He only narrowly missed out on the last Olympics in Turin in 2006, aged 17, by one World Cup result. He has been tipped for 2010 success ever since.The Daily Record first predicted Ben would be a star in 2004 after a hat trick of wins in the youth discipline at the Brits tournament in Les Doux Alpes, France.He was nominated for a Daily Record Our Heroes award the next year and the Record has followed his career ever since, including his brave bid to make the Games in 2006.In fact, since he started out on his first snowy slope, he has been earmarked for great things.He went on his first boarding trip when he had a day off school, aged nine, after the family home in Banchory was snowed in.His mum Jennifer took him out for a boarding lesson and he has been a downhill demon ever since, picking up his first British Championship titles aged 13 and collecting an incredible 13 first place titles in events in the last eight years.A talented all round boarder, he has focused on the half pipe discipline in his senior career.The half pipe involves riding down a U shaped, sloping corridor of snow and getting up enough speed to leap as high off the edge as possible, to perform acrobatic and stylish stunts with the board, before landing safely and then repeating the trick on the other side.Ben’s speciality moves include a 9 (two and a half rotations in the air) and a 10 (three full rotations).His success has seen him gather some of the highest profile sponsors available British Airways fly him around the world to tournaments, while he is also backed by Nike 6.0 and Red Bull energy drinks.SportScotland provide him with physio support and a fitness team but his biggest backers have been his parents who, for many years, had to spend thousands of pounds supporting his travel, equipment and training needs.Dad Steve said: “It’s always been Ben’s dream to go to the Olympics and we’ve always been happy to help if we can.”We’re proud of the way he has worked so hard to make it and it’ll be great to see him walk out at the Olympics.
The sports heritage is genuine. Knight launched the company in 1964 with Bill Bowerman, his former track coach at the University of Oregon. Project at Stanford, was straightforward. You need to find creative ways to keep your name in your prospect’s mind. This can include snail mail, email, networking, drop by calls, etc. And make sure that every contact offers some type of value to your customer and prospect.