“It was stunning that we’d set this up and, before hearing from the President, they’d say they were going to oppose this,” Axelrod says. “Our feeling was, we were dealing with a potential disaster of epic proportions that demanded cooperation. If anything was a signal of what the next two years would be like, it was that.”.
For Old Spice and KFC, W pumps out roughly 300 pieces of content a year each. “It’s constant experimentation,” Bagley says. Same store sales growth, the agency says. Before surprising analysts last week with an unexpectedly strong quarter, Lululemon shares had slid 25 per cent since late August.On the surface, the overall category is still surging after years of growth, despite the high number of competitors, from specialty players such as YogaSmoga, Lole, Under Armour and Nike to mass lines at Walmart, Gap, H and Joe Fresh.Even luxury players such as Tory Burch, Versace and Chanel have picked up the spirit by pairing stilettos with cashmere blend sweatpants and marketing high end leather sneakers.The category also appears in the apparel aisles of department stores from Target to Kohl to Hudson Bay Co., which also owns Saks.beauty of the department store concept is that we are able to shrink businesses that get weak or that are in a cyclical weakness and we can grow businesses that are getting strong, department store and real estate wunderkind Richard Baker, executive chairman of Hudson Bay Co., said last week during the retailer third quarter conference call with analysts.like athleisure are growing, and we allocating more of the square footage in our stores to athleisure. Sales of athleisure have annually grown by an average of seven per cent since 2010 to an estimated $4 billion market in 2016, up from $2.7 billion six years ago, according to NPD Group Inc.At the same time, sales of denim, often characterized as the victim of yoga pant mania in the battle over casual wear, have slid to $1.8 billion in Canada in 2016 from $1.9 billion in 2010.Canadian apparel market is a $26 billion industry, up two per cent from a year ago, and when you look at athleisure, it is still up seven per cent in 2016, so it is outperforming the market, said Tamara Szames, fashion and footwear analyst at NPD Canada.are seeing the rate of growth slow, but there is still steady growth. Nascent and related trend has the technical properties of athletic wear being adapted to formal and career wear, Szames said.a more formal tailored look, however, it has added technical properties such as moisture wicking and stretch, she said, adding the shift is largely being driven by millennial aged consumers.Sandy Silva, Toronto based fashion retail consultant, said she believes the athleisure market is now oversaturated..